Jangan Jadi Desainer Kalau Gak Sabaran | radiYO Ep.10 | Sammy Hendramianto SHS Associates

28 years isn't a short time. But that's what it took Sammy Hendramianto before finally opening his own studio. In this episode of RadiYO, the founder of SHS & Associates shares things rarely heard in the interior design industry: a standard design phase he intentionally eliminated to speed up his team's work, why hiring kind people is more important than skill, and why small studios have an often-overlooked advantage. There's the SHS workflow that makes processes more efficient, the "fertile soil" philosophy that allows teams to grow on their own, and how to survive 40 years in the industry with integrity intact. Large studios, long processes, the glamour of design. All discussed from different perspectives. For those of you building something: this episode is worth listening to until the end.