Why You Suddenly See That Thing EVERYWHERE

In this video, we explore the Baader-Meinhof Phenomenon, also known as the Frequency Illusion. We break down the two cognitive biases—selective attention and confirmation bias—that trick your brain into seeing patterns where they don't exist. From its strange origin in an online forum to its impact on how we perceive health and marketing, discover why your brain is such an enthusiastic pattern-seeker.

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