Localismo e Surf Culture | TUTTOLOGIC SURF | Leonardo Franceschini

Surfing since 2000, Leonardo Franceschini developed a passion for writing while still in high school. With a degree in Communication Sciences and a Master's in Sports Business and Tourism Management, he trained as a journalist for Gazzetta dello Sport and Sky. After a few years spent working in communications for small and medium-sized businesses in sectors such as fashion and technology, in 2021 Leonardo founded Tuttologic Surf together with Versilian photographer Tommaso Pardini. In 2022, he quit his job and left a permanent contract to launch, again with Tommaso, the creative agency Surfsuit Co, founded with the aim of spreading and supporting the culture of outdoor sports. Today, Surfsuit manages communication projects for brands such as Alaïa Bay, FISSW (Italian Surfing Federation), Wakeparadise Milano, Bear Surfboards, Rossignol, Reef, O'Neill, and more. Tuttologic Surf is the leading information platform for the Italian surfing community. Stories, interviews, tips, and news are shared through the blog, social media (Instagram and TikTok), a print magazine (AQVA), and a podcast with over 70,000 streams on Spotify. Some interesting numbers about Tuttologic Surf: 22,600 followers with 100 followings and a 9.2% engagement rate. 1.5 million accounts organically reached on Instagram in the four months of summer 2024. 50,000 unique users annually on tuttologicsurf.it ____________________________________ #ArcadeStudioPodcast is a podcast by Andrea & René Olivo Become our PATRON! 🤝   / arcadestudiopodcast831   🔴 SUBSCRIBE: http://bit.ly/ASPsubscribe 📱 @arcadestudiomilano   / arcadestudiomilano   ____________________________________ Follow Leonardo here: 📱  / leofran7   Follow Tuttologic Surf here: 📱  / tuttologicsurf   Photo by Tommaso Pardini 📱  / tommhaso   Follow Surfsuit here: 📱  / surfsuit.co   ____________________________________ 00:00 - Intro 00:55 - Tuttologic Surf 05:04 - Is it possible to make a living from surfing? 11:45 - The current state of surf culture (surfshops, brands, mentality) 17:00 - The "problem" of the evolution of surfing and skateboarding 21:50 - Old School vs. New School 26:25 - The Italian surfer 36:22 - LOCALISM 45:00 - Core vs. Hater vs. Poser 55:00 - When there are no waves (Mediterranean mentality) 01:00:40 - Alaïa Bay (wave garden & wave pools) 01:06:00 - The agency's mission 01:11:27 - THE CONTROVERSY 01:18:00 - The best wave of your life? 01:24:35 - Shark Attack 01:26:00 - Contacts & Credits ____________________________________ Find us on: 🟢 SPOTIFY: http://bit.ly/ASPspotify 🔵 FACEBOOK: https://bit.ly/ArcadeFB 🟡 SPREAKER http://bit.ly/ArcadeSpreaker 🟣 APPLE PODCASTS: http://bit.ly/ArcadeApple ____________________________________ 🌐 OFFICIAL WEBSITE: https://bit.ly/ArcadeStudioPodcastOff... #SurfCultureItaly #SurfInItaly #SurfBeachesItaly #ItalianSurfers #ItalianWave #SurfingItaly #SurfLifestyle #SurfEventsItaly #SurfSchoolsItaly #ItalianSurfCommunity #SurfDestinationsItaly #ItalianSurf #SurfSpotItaly #SurfInnovationItaly #SurfChampionshipsItaly