Former Studio Executive Explains The Difference Between A Hit And A Flop - Jim Fredrick

Our new book... STORY QUESTIONS: How To Unlock Your Story One Question At A Time https://payhip.com/b/ZTvq9 After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment, senior vice president of creative advertising at Warner Bros. and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of 35 years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise. He has helped produce more than 196 film marketing campaigns. His memoir, Opening Weekend, explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies. BUY THE BOOK - OPENING WEEKEND: An Insider's Look at Marketing Hollywood's Hits and Flops https://amzn.to/3APylgR CONNECT WITH JIM FREDRICK https://www.chapman.edu/our-faculty/j... MORE FILM COURAGE VIDEOS LIKE THIS Why The Greatest Movie Of All Time... Was A Box Office Failure -    • Why The Greatest Movie Of All Time... Was ...   Why Do Comic Book Movies Dominate The Box Office -    • Why Do Comic Book Movies Dominate The Box ...   How A Movie No One Wanted Became A #1 Box Office Hit -    • How A Movie No One Wanted Became A #1 Box ...   If A Movie Bombs At The Box Office, Is It The Director's Fault? -    • If A Movie Bombs At The Box Office, Is It ...   What It's Like To Sell Movies For A Living -    • Hollywood Insider On Managing The Stress O...   CONNECT WITH FILM COURAGE http://www.FilmCourage.com http://twitter.com/#!/FilmCourage   / filmcourage     / filmcourage     / filmcourage     / filmcourage   SUBSCRIBE TO THE FILM COURAGE YOUTUBE CHANNEL http://bit.ly/18DPN37 PERSONALLY SPONSOR FILM COURAGE https://ko-fi.com/filmcourage SUPPORT FILM COURAGE BY BECOMING A MEMBER    / @filmcourage   SUPPORT FILM COURAGE BY BECOMING A PATRON   / filmcourage   LISTEN TO THE FILM COURAGE PODCAST   / filmcourage-com   (Affiliates) ►BOOKS WE RECOMMEND: THE NUTSHELL TECHNIQUE: Crack the Secret of Successful Screenwriting https://amzn.to/2X3Vx5F THE STORY SOLUTION: 23 Actions All Great Heroes Must Take http://amzn.to/2gYsuMf SAVE THE CAT! The Last Book on Screenwriting You'll Ever Need https://amzn.to/3dNg2HQ THE ANATOMY OF STORY: 22 Steps To Becoming A Master Storyteller http://amzn.to/2h6W3va THE ART OF DRAMATIC WRITING - Lajos Egri https://amzn.to/3jh3b5f ON WRITING: A Memoir of the Craft https://amzn.to/3XgPtCN THE WAR OF ART: Break Through the Blocks and Win Your Inner Creative Battles http://amzn.to/1KeW9ob ►FILMMAKER STARTER KIT BLACKMAGIC Design Pocket Cinema Camera 4K - https://amzn.to/4gDU0s9 ZOOM H4essential 4-Track Handy Recorder - https://amzn.to/3TIon6X SENNHEISER Professional Shotgun Microphone - https://amzn.to/3TEnLiE NEEWER CB300B 320W LED Video Light - https://amzn.to/3XEMK6F NEEWER 160 LED CN-160 Dimmable Ultra High Power - https://amzn.to/3XX57VK ►WE USE THIS CAMERA (B&H) – https://buff.ly/3rWqrra ►WE USE THIS SOUND RECORDER (AMAZON) – http://amzn.to/2tbFlM9 ►Stuff we use: LENS - Most people ask us what camera we use, no one ever asks about the lens which filmmakers always tell us is more important. This lens was a big investment for us and one we wish we could have made sooner. Started using this lens at the end of 2013 - http://amzn.to/2tbtmOq AUDIO Rode VideoMic Pro - The Rode mic helps us capture our backup audio. It also helps us sync up our audio in post https://amzn.to/425k5rG Audio Recorder - If we had to do it all over again, this is probably the first item we would have bought - https://amzn.to/3WEuz0k LIGHTS - Although we like to use as much natural light as we can, we often enhance the lighting with this small portable light. We have two of them and they have saved us a number of times - http://amzn.to/2u5UnHv *Disclaimer: This video and description contains affiliate links, which means that if you click on one of the product links, we’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support! #movies #film #marketing