Create The White-Blonde Hair Color Technique

Go beyond the pale and take platinum-blonde into the stratosphere with this new white-hot lift technique from Joico Digital Brand Educator, Matt Beck. Using a combo of Blonde Life Lightener and LumiShine Toner, Beck rockets his client to a whiter-than-white glam look in record time (and even reveals his secrets for nailing the easiest glide power application).