Grow Your Business on YouTube & LinkedIn for Content Creators [YouTube Marketing with Finn McKenty]

Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing nuances of content creation, particularly on platforms like YouTube and LinkedIn maximizing time as a resource the indirect acquisition strategy of YouTube effectiveness of LinkedIn for business engagement application of creator skills, emotional engagement in content, and the balance between authenticity and energy and more! ➡️ FULL EPISODE SHOWNOTES: https://www.theagencyguide.com/grow-y... ➡️ YOUTUBE RESOURCE GUIDE: coming soon! ➡️ GET YOUTUBE MARKETING HELP: https://www.theagencyguide.com/youtub... 🗒️ In This Episode 00:00 Understanding Attention in the Digital Age 06:56 The Evolution of Content Creation 13:49 Authenticity vs. Professionalism in Marketing 21:09 The Value of Going Viral 24:06 Defining Success in Content Marketing 27:34 Maximizing Time as a Resource 28:37 YouTube as an Indirect Acquisition Strategy 29:44 The Power of LinkedIn for Business 30:43 Applying Creator Skills to LinkedIn 31:39 Understanding Creator Tactics 33:40 Emotional Engagement in Content Creation 35:22 Authenticity vs. Energy in Content 36:31 Crafting Effective Hooks for Engagement 39:11 The Role of Video on LinkedIn 41:05 Consistency and Content Fatigue 43:59 Maximizing Attention with Minimal Effort 49:01 The Comment Game on LinkedIn 51:28 Navigating the YouTube Algorithm 54:03 Defining Good Content on YouTube 56:22 The Engagement Spectrum: Movies and Genres 58:21 SEO and Engagement: The Recommendation Engine 01:00:57 Understanding Your Audience: The Key to Content Creation 01:01:56 Content Strategy: Breaking Down Long-Form Interviews 01:02:34 Monetization Strategies: Brand Partnerships and Influencer Marketing 01:05:07 Structuring Brand Partnerships: Lessons Learned 01:11:14 Marketing Insights: Quotes and Their Implications 01:15:44 The Art of Storytelling in Marketing 01:16:47 Niche vs. Broad Strategies: Finding the Balance John Bertino and Finn McKenty's conversation covers a lot of ground for B2B leaders and content creators to learn from and leverage! Watch closely for advice on crafting effective hooks, the role of video, consistency in content creation, and strategies for maximizing attention with minimal effort while navigating the YouTube algorithm. Differences in audience engagement across genres, storytelling in marketing, the importance of understanding SEO and recommendation engines, the nuances of structuring brand partnerships, and more! This interview is jam-packed. Full Shownotes & More Info Here on Growing with Youtube and LinkedIn: https://www.theagencyguide.com/grow-y...