300,000 years of behaviour

We've been wired for survival for 300,000 years. The problem? Those same instincts that kept our ancestors alive are the ones quietly sabotaging your investment decisions today. In this episode of Freedonomix, Cameron sits down with Shane Nicholas - Partner and Independent Financial Adviser at IWP as we dig into the human side of investing — the part that doesn't show up in a risk profile questionnaire but shows up loud and clear the moment markets drop. We unpack why losing money feels twice as painful as gaining it feels good, why your brain treats a falling share market the same way it treats a physical threat, and why doing something — even the wrong thing — feels better than staying the course. We explore the difference between the risk you can tolerate and the risk you actually need to take, and why getting that distinction wrong costs people more than bad stock picks ever will. And we talk about how to build portfolios that account for the emotional reality of being human — not just the spreadsheet version of it. Because the best investment strategy in the world is worthless if you can't stick to it when things get uncomfortable. For a link to the article click below. 300,000 years of behaviour traits - The Human side of Investing. - Independent Wealth Partners (Independent Wealth Partners Pty Ltd (ASIC # 1286417 ABN 66 647 667 249) is an independent professional financial advice practice which operates under the Australian Financial Services Licence (Independent Wealth Services AFSL # 512433). This videocast is general advice only and it does not take into account any person’s individual objectives, financial situation or needs. IMPORTANT: The projections or other information generated regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.