Intentionality - Ep:111

Most people think about their book's purpose once, then forget about it. But intentionality isn't just about your overall goal. It's about every single piece working together. Betsey Vaughn and I break down how this plays out in practice. Your title should point to your call to action. Your examples should reinforce your main message, not just fill pages. Even your stories need to serve a specific purpose in moving readers forward. The difference between books that convert and books that sit on shelves often comes down to this kind of intentional design. When you're clear on exactly where you want people to end up, every chapter becomes a stepping stone toward that destination. You'll walk away with a framework for making sure every element of your book earns its place. Show notes: https://mrstuartbell.com/podcasts/htb... Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard (https://bookblueprintscore.com)