Changing TV measurement for the future is a 'major shift' - Interview with Nielsen CEO Karthik Rao

Nielsen CEO Karthik Rao now has the top job after 23 years as a company man. He insists 'the mission' does not change despite increasing US competition and pressure to evolve media and adspend measurement.  He spoke to The Media Leader's editor-in-chief Omar Oakes. Filmed on 9 November at the ASI TV and Video Conference, in Nice. With special thanks to organisers Mike Sainsbury and Richard Marks. The Media Leader is a leading trade publication for the media industry, covering the UK, US and global markets. This is a new YouTube channel so LIKE and SUBSCRIBE if you want more video content from our journalists and columnists:    / @themedialeader   Twitter:   / themedialeader   LinkedIn:   / themedialeader   About Us: https://the-media-leader.com/about-th...