Brand Authority in the AI Era, with Kathleen Lucente

Thom Singer sits down with Kathleen Lucente, founder and CEO of Red Fan Communications, for a conversation about how AI is rewriting the rules of brand visibility. Kathleen has spent nearly two decades advising B2B tech CMOs and founders on messaging, M&A communications, and crisis response.... and she's now watching AI answer engines like ChatGPT, Perplexity, and Google Gemini replace the click-through search results that used to drive brand discovery. She walks through her "Brand Authority Index," a seven-factor framework she built to measure and improve how a company's brand shows up when AI tools generate answers, covering everything from third-party endorsements and review-site recency to executive thought leadership and why LinkedIn has become an outsized signal of credibility for AI systems. The conversation also covers the case for getting communications teams involved early in mergers and acquisitions (months before announcement, not days), and closes with Kathleen's read on Austin's three-decade evolution as a tech hub and the case for a unified "Texas Technology Triangle" connecting Austin, Dallas, Houston, San Antonio, and the Brazos Valley. Austin Tech Connect is sponsored by Calavista Software, software development without the drama.