Burton Took Snowboarding From Banned to Big Business

This documentary explores the history of snowboarding and how Jake Burton Carpenter founded Burton Snowboards and helped build modern snowboarding. It covers the origins of snowboarding, early snowboard design, resort bans, and how snowboarding evolved into a global sport and culture. Snowboarding began as a backyard toy and was widely dismissed by the ski industry throughout the 1970s and 1980s. Jake Burton Carpenter recognized its potential, began shaping early snowboards in a Vermont garage, introduced bindings and design innovations, and pushed ski resorts to accept snowboarding as a legitimate sport. From the Burton Custom and The Channel system to Step On bindings and rider-driven product development, this film traces how Burton Snowboards influenced snowboard technology, competition, and culture. It also examines the challenges of growth, Olympic recognition, and the lasting legacy of Jake Burton Carpenter on the snowboard industry. Click here to subscribe: https://bit.ly/WaxedWicked Thanks for watching and stay wicked! #snowboarding #burtonsnowboards #jakeburton #snowboardhistory #actionsports This video is presented for documentary, educational, and commentary purposes.