Merche Alcalá, Interiors, Concept shop & producto designer

Where does an idea begin? Merche Alcalá, Interiors, Concept shop & product designer, one of the expert voices at Día C 2026, the annual meeting of creatives in Spain organized in San Sebastián by the Club de Creatividad (c de c), speaks with PRNoticia about the birth of ideas, and how young creators have to learn to face problems, "so as not to be left behind" in the sector