Built to Explore: iCandy for Landrover

We have launched a partnership with leading British motoring Brand Landrover. With innovative design and styling inspired by the new Discovery, we take a look at what goes into creating such a unique product. The first four-wheeled iCandy All-Terrain pushchair is a tribute to Land Rover’s breadth of capability, combining the design skills, technical innovations and build quality of two highly successful British brands. It incorporates the instantly recognisable styles and functionality of both a Land Rover all-terrain vehicle and an iCandy pushchair. Launched at the Frankfurt Motor Show and the product of a collaboration between both iCandy and Land Rover’s in-house design teams, this pushchair incorporates design cues from the latest Discovery in addition to ‘go-anywhere’ ability. Every detail has been meticulously executed - the iconic Land Rover grille pattern features in the hood fabric, creating an eye-catching style statement, while the seat unit stitching reflects that found in Land Rover models. A one-of-a-kind backpack fits perfectly into the generous pushchair basket, offering extra practicality for adventurous parents. Paul Walker, who heads up Product Design at iCandy explains; “With such strong design DNA contained within both brands, it was important that we were able to achieve both synergy and visual balance. Every aspect of the pushchair was carefully considered to offer not just brilliant functionality and engineering, but also to provide the iconic style both brands have become renowned for.” Seeing the pushchair in the flesh reveals that the process has produced something truly striking and distinctive whilst still remaining true to the identity of each brand. For parents who want to go above and beyond, iCandy for Land Rover now offers the perfect solution. The iCandy for Land Rover pushchair will be available in stores and online from Spring 2018. Visit www.iCandyWorld.com/icandyforlandrover for more details.