Slavka Eberhart-Garah: Authentic Advertising Advocate

In this episode of the podcast "One Cool Story: Tales from the University of Oregon’s School of Journalism and Communication" (SOJC), fourth-year public relations student McKenzie Leary speaks with pro-tem instructor Slavka Eberhard-Garah, an advertising professional who grew up in Bulgaria, built a career spanning multiple countries, and found her way to the SOJC by following her curiosity. Slavka reflects on what drew her to advertising, the international path that shaped her career, current communication trends she’s noticed, and the importance of alignment in authentic brand advertising. She also shares how she leads with playfulness and experimentation, from the classroom to Allen Hall Advertising. Stay tuned for Slavka’s one cool story at the end. Let’s just say she has a gift for noticing what others walk right past. Listen to hear: • What first sparked Slavka’s fascination with advertising and how her curiosity has guided her career. • Her thoughts on performative advertising and what authenticity looks like. • Why playfulness and analogue work might be making a comeback. Subscribe to the "One Cool Story" podcast: https://journalism.uoregon.edu/podcast Learn about the UO School of Journalism and Communication: https://journalism.uoregon.edu/ Apply to the UO School of Journalism and Communication: https://journalism.uoregon.edu/admiss...