Behind The Brand: SERK Titanium

I do lots of thinking about what makes a brand a brand. The thoughts and the ethos behind the brand that influence every decision of the brand and ultimately; the end product. I think if you want to get a good idea of what a brand stands for, you can start from the top. In this interview I talk with SERK co-founder Shannon Bufton about starting a bike brand in China, the pros and cons of working with Titanium and a bunch of other topics. Shannon is a smart guy and has been living in China for a long time. He's one of the people at the core of Beijing's cycling community. This talk is really interesting, so you can either watch the video or just listen in the background as a podcast. Hope you enjoy it. Links: SERK on Panda Podium: https://www.pandapodium.cc/brand/serk... SERK website: https://serk.cc SERK Instagram:   / serktitanium   Chapters: 00:00 SERK: Frontier Cycling 00:50 Introduction 02:08 Who are you? Who are SERK? 02:35 The SERK Product Line 03:16 Why Titanium? 04:45 History of the brand 06:36 The beginnings 07:57 Bike fitting 10:11 Customization 11:32 Why China? 19:12 Riding in China / Frontier Cycling 21:50 Racing Roots 24:32 Sustainability 27:20 The size of the brand 27:50 SERK owners 29:05 Design Ethos 31:45 If you could ride any bike on any road... 33:00 Getting in touch 34:08 Outro