DeleteMe vs Incogni vs Aura: We Tested All 3 to Find the Best Data Removal Service

We tested 3 data-broker removal services for 5 months — only one we'd hand a friend → Free scan: https://gooptout.com/MAYZCG Best data broker removal isn't about who deletes the most listings. It's who actually keeps you protected after. TL;DR: For standalone removal, DeleteMe is the service we'd hand a friend — human Privacy Advisor, 976 brokers across auto + Custom Requests, named human oversight on every request. We ran DeleteMe, Incogni, and Aura side-by-side for 5 months. The headline counts surprised us — Incogni 213, Aura ~40, DeleteMe 13 — but raw volume is misleading once you look at what each service is doing. Incogni leans on AI automation and casts the widest net — 420+ brokers plus 1,000+ additional sites. Fast (first batch within ~48 hours), cheapest per removal, dashboard rates each removal low/medium/high risk. Tradeoff: no screenshots, no proof of what was found before removal. DeleteMe is the opposite philosophy — every request reviewed by a real human. You're assigned a named Privacy Advisor whose name appears on your reports. In our 5-month window they reviewed 1,959 listings and removed 13 — Kristen had already run Incogni first, so the population had been thinned going in. The pitch is precision over volume: a human catches mismatches and prioritizes brokers that actually expose you. 976 sites across auto + Custom Requests, 24/7 phone/email/chat, masked email included. For pure standalone removal, DeleteMe is the call → Free exposure scan: https://gooptout.com/MAYZCG 🥇 DeleteMe — named Privacy Advisor on every request, 976-site coverage across auto + Custom Requests, masked email included, full-service support: https://gooptout.com/MAYZCG 🥈 Aura — comprehensive pick if you want data removal as part of a full ID-theft suite (3-bureau credit monitoring, dark-web scanning, VPN, antivirus, up to $1M insurance). Removed Kristen's data from ~40 brokers and is actively expanding coverage. Sits between Incogni and DeleteMe in price but covers what happens after exposure. Honest cons on DeleteMe — billed annually, more expensive than Incogni, re-scans are quarterly rather than continuous, no public way to independently verify the human review process. We still pay for it. The named advisor is what we're paying for. ✓ 100% satisfaction guarantee on DeleteMe plans ✓ Real human Privacy Advisor — named on every report ✓ Free exposure scan before you commit 👉 If you want your data removed by people who actually do this for a living: https://gooptout.com/MAYZCG 🔗 Products mentioned: • DeleteMe — the standalone removal service we'd hand a friend: https://gooptout.com/MAYZCG • Aura — comprehensive ID-theft suite with data removal bundled • Incogni — covered for context; cheapest per removal but no verification proof 👇 See pinned comment for the 5-month counts side-by-side and which service fits which buyer 💬 Drop your situation in comments — "I just want my data off broker sites" vs "I want full identity protection" — and we'll point you to the tier Some links above are affiliate links — we may earn a commission at no extra cost to you. We only recommend services we've personally tested and paid for ourselves. Stay safe out there.