How To Price Custom HTV T-Shirts

In this beginner's guide, we’ll walk you through the essential steps for pricing your custom garments using heat transfer vinyl (HTV). From calculating your total cost of goods and labor to setting a profit margin, we’ll cover it all using the example of an order for 10 custom shirts. Cost of Goods Let’s start by calculating the cost of goods. For this example, we’re using Port & Company Essential Tees in Sangria, and we need 10 shirts, totaling $61.70. Next, we use the HTV Calculator on Heat Transfer Warehouse's website to estimate how much vinyl we need. Inputting the size of our design (11” x 8.5”) and the total number of transfers (10), the calculator estimates we need three yards of vinyl. We’re using WALAKut Express Light Green, so we’ll order three rolls, which adds up to our total cost of goods. Don’t forget to add any other costs like shipping, custom labels, or packaging. In this case, the total cost of goods comes to $116.76. Labor Cost Now we’ll calculate the labor cost. This can vary based on the complexity of the design, but for this example, it took 2 minutes to load the vinyl and cut the transfer, 2 minutes to weed each transfer, and about 2 minutes to press each shirt. For all 10 shirts, the total time to complete this project is 60 minutes. With labor cost set at $15 per hour, the total labor cost is $15. Total cost to produce: $116.76 (goods) + $15 (labor) = $131.76. Setting Your Profit Margin For this example, we’ll use a 50% profit margin, which is common for custom t-shirts. To calculate your sale price, simply multiply your total cost to produce by 2. Sale price: $131.76 x 2 = $263.52. This means you’ll make a $131.76 profit on this job if you charge that price. Conclusion Now you have a simple method for determining what to charge for custom garments using HTV. Whether you're working with small or large orders, this process will help you calculate accurate pricing while ensuring a fair profit. 🛍 Shop: https://www.heattransferwarehouse.com/ ⚡️ 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐖𝐈𝐓𝐇 𝐔𝐒: ▶️ Website: https://www.heattransferwarehouse.com... ▶️ Facebook: https://www.facebook.com/HeatTransfer... ▶️ Instagram: https://www.instagram.com/heat_transf... ▶️ TikTok: https://www.tiktok.com/@heattransferw... 🔔 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐏𝐓𝐈𝐎𝐍 𝐋𝐈𝐍𝐊: ▶️    / @heattransferwarehouse   #CustomShirts #HTVPricing #HeatTransferVinyl #PricingGuide #HTVTips #HeatTransferWarehouse