How Burger King Struck Gold and CMO Fernando Machado’s Creativity Conundrum | Lions Essentials

Cannes Lions essentials explores some of the biggest topics happening around our industry and reveals the detail, data and people at the core of the trends. In this episode we focus on Burger King’s CMO Fernando Machado and the culture for creativity he has developed at the fast-food giant. Fernando is one of the industry’s strongest advocates for creativity and this was reflected this year as the brand took away the Titanium Grand Prix and the very first Creative Brand of the Year Lions. We investigate what went into making a culture which delivers such a consistent level of creative success and how other brands can recreate it in their own fields.