How to Market a Game ft. Chris Zukowski and Larry Hyrb

With Steam Next Fest on the horizon, we're bringing industry vets Chris Zukowski and Larry Hyrb to share their experience with you all about the best ways to market your indie game! Join the stream live to ask your own questions and connect with others in the industry! Have a question for Chris? Check out the Q&A Running on Unity's Discussions pages until Feb 13th: https://unity3d.info/UnityQNAChrisZ Sign up for Chris' newsletter FULL of information: https://howtomarketagame.com/ Connect with Larry on social media:   / majornelson   00:00:00 - Livestream Kickoff 00:05:53 - Welcome Chris Zukowski 00:07:46 - HTMAG Overview 00:13:59 - Preparing for Steam Next Fest 00:20:57 - The Impact of Genre 00:34:25 - Preparing for Steam Next Fest, more 00:40:54 - Optimizing your Steam Page 00:53:21 - Common Marketing Mistakes 01:04:36 - Supplementing your Steam Page (don't) 01:08:05 - Community Q&A + Coupon Code 01:34:11 - Wrapping Up