The Sheep Game: More Than Farming

In this episode of Ayrshire Insights with Elliot Boyce, Elliot Boyce is joined by one of Ayrshire's best-known farming personalities, Cammy Wilson from The Sheep Game. What started as a way of sharing everyday life on the farm has grown into one of the UK's most popular farming channels, with hundreds of thousands of followers tuning in to see the highs and lows of modern agriculture. After leaving a career in the police, Cammy returned to his farming roots and has become a passionate ambassador for Scottish agriculture, using social media to connect people with the realities of life on the land. Cammy talks about his journey from shepherd to content creator, how The Sheep Game has changed his life, and why it's so important to tell the real story of farming. From sheep shearing and lambing to building a global online audience, this is an honest, entertaining, and insightful conversation about resilience, family, and finding success by staying true to yourself. Recorded from the weekly business show on Now Ayrshire Radio, this episode is a must-listen for anyone interested in entrepreneurship, social media, rural life, and the inspiring people helping to put Ayrshire on the map.