Рестораны закрываются: кто выживет в кризис 2026 года?

🚀 Get money from the Notable Business Fund. Alfa-Bank is distributing 100 million rubles to entrepreneurs across the country: https://alfa.me/pMmHrR Advertising. Alfa-Bank JSC, Taxpayer Identification Number (INN) 7728168971, General License No. 1326 of the Central Bank of the Russian Federation dated January 16, 2015, ERID: 2W5zFGdp6Uy 📍Closed Telegram channel "Founders' Kitchen" – https://t.me/+qJKxA2dL2V00MDY6 where founders share their experiences, tools, and business strategies. 📍The third issue of "Founders" magazine is now available for pre-order. All about partnerships and AI at the link — https://taap.it/136HqqM Why are restaurants closing one after another, even if they have a reputation, guests, and a strong team? In this episode, we explore what's really happening with the restaurant business in 2026: where has the traditional customer gone, why fast food isn't the main enemy, and who are restaurants competing with today. We'll discuss rising prices, VAT, delivery, salaries, staffing, and why restaurants can no longer sell just food. Russia's top restaurateurs will explain which projects thrive even during a crisis, what a business needs to be profitable, and why customers simply don't return without emotion. This is a conversation about who will truly survive, and who will no longer be able to adapt to the current reality! Timecodes: 00:00 — 90% of restaurants are closing: who will survive? 01:20 — Why are so many restaurants closing in 2026? 02:13 — Only the weak ones are closing? 03:17 — What's really causing restaurants to close? 03:58 — Are there any positives in the current situation? 04:32 — Who is growing during the crisis? 05:33 — How is the restaurant market doing after the pandemic? 06:22 — Is the 2026 crisis the worst ever? 07:00 — Why have people switched to fast food? 08:28 — Fast food is not to blame for anything: what restaurateurs are keeping quiet about. 09:20 — Who are restaurants competing with now? 10:06 — How is delivery changing the restaurant business? 11:08 — People no longer go to restaurants just to eat? 12:02 — How can restaurants compete with food delivery? 13:01 — Restaurants as celebrations: what concept are we moving toward? 14:20 — Emotions: what every restaurant should sell now? 15:28 — What will happen if restaurateurs start paying VAT? 16:17 — How expensive have food products become? 17:14 — How are prices optimized? 19:02 — A 10% increase in the bill: is it possible to survive without it? 20:35 — How are salaries growing in the restaurant business? 21:15 — Are we facing unemployment? 21:54 — How to find the best people for your business? 22:33 — What should you give an employee to keep them? 23:52 — Is everyone lying about believing in your idea? 25:30 — Do restaurateurs have a strategy now? 26:07 — What a restaurant must have to be profitable 26:42 — What business is worth starting in 2026 28:23 — How to navigate the current climate 30:30 — Episode Summary Founders on Instagram*: 📍 Denis Kutergin —   / kutergin   📍 Eduard Gurinovich —   / eduard_gurinovich   Follow the Founders Telegram channels: 📍 Denis Kutergin — https://t.me/+lXJBkD-tC5Q3ZTAy 📍 Eduard Gurinovich — https://t.me/gurinovich_shares Social media of the episode's heroes: Ilya Tyutenkov, restaurateur. Projects: Ugolek, Leveldva, Severyane, PINCH Instagram*:   / ilya_tyutenkov   Telegram: https://t.me/doshlo Evgeny Vikentyev, chef, founder of Centrale Bistro Instagram*:   / evgenyvikentev   Denis Bobkov, a modest restaurateur, owner of the architectural design bureau Samodelkin, the creative association Byuro Nakhodok, and author of the Telegram channel Buro Bobkova. Projects: Carniceria Vino, Masa Madre, Cafetería de Madre, Black Swan, Bambule, Botafogo, Tabi Izakaya Instagram*:   / patrick525   Telegram: https://t.me/BuroBobkova Alexey Vasilchuk, co-founder of Vasilchuki Restaurant Group Instagram*:   / alexey_vasilchuk_official   Yuri Mashentsev, major partner of Drinkit Telegram: https://t.me/billoncoffee Vladimir Perelman, founder of the Perelman People restaurant holding. Author and creator of the restaurant projects I Like Wine, I Like Grill, Beer&Brut, "Ryba Moya," and Well Well; co-founder of Sage. Instagram*:   / vladimir_perelman   Telegram: https://t.me/VladimirPerelman Marina Orlova, director of The Rink, Forum, the Library restaurant and café in the Peredelkino House of Creativity, and Campus Coffee Instagram*:   / orlovaofficial   Telegram: https://t.me/orlovaofficial Meta has been designated an extremist organization and banned from operating in Russia. #founders #entrepreneur #business