The Magic Behind Pickups | Rules of Tone | PRS Guitars

When creating a new pickup, we're not only looking for great tone, but also want players to have an emotional response when they pick up their instruments. Hear more about our pickup design philosophy in this latest episode of "Rules of Tone." For more information, please visit: https://prsguitars.com/rules_of_tone Chapters: 00:00 - Cold Open 00:21 - Understanding the Fundamentals 02:45 - Introducing Chuck Lenderking 03:32 - Experimenting Is Key 04:32 - Learning from the Past 05:18 - Dissecting the Part of a Pickup 07:30 - Tonal Characteristics 08:45 - An Image Is Worth a Thousand Words 09:59 - Pickup Frequency Reader Demonstration 13:03 - Comparing a Singlecoil to a Humbucker 15:29 - Trusting the R&D Process 16:47 - Artist & Market Feedback Is Crucial 17:50 - "If we've done our job, you don't have any questions."