AI Search Is Replacing SEO - Here's What to Do

AI Search is changing how businesses get found online - and companies that still rely only on traditional SEO are already losing traffic and leads. In this video, you will learn exactly what GEO (Generative Engine Optimization) is and how AI search engines like ChatGPT, Perplexity, and Google AI Overviews work differently from classic search. Tobias, an SEO expert with 8 years of experience running content-driven websites, walks you through a practical 10-step GEO checklist covering brand consistency, PR mentions, Reddit presence, and structured content that AI engines can read and trust. ______________ 🔶 Topics covered in the video: ➤ 00:00 Introduction: is SEO dead in the AI era? ➤ 01:22 How AI search is changing user behavior ➤ 04:42 SEO vs. AEO vs. GEO: understanding the differences ➤ 07:50 What is generative engine optimization (GEO)? ➤ 10:40 The 3 pillars of GEO: clarity, consistency, and authority ➤ 13:36 Off-page authority: PR, listicles, and external mentions ➤ 16:57 Why GEO is harder to track than traditional SEO ➤ 20:12 10-step GEO execution roadmap overview ➤ 20:20 Step 1: Define your positioning and ideal customer profile ➤ 21:46 Step 2: Clarify services, industries, and company structure ➤ 22:17 Step 3: On-page content, schema, and crawlability ➤ 22:20 Step 4: PR mentions and why they're making a comeback ➤ 25:36 Step 5: Build presence on Reddit, LinkedIn, and directories ➤ 27:51 Step 6: Ensure crawlability and indexation ➤ 28:19 Step 7: Monitor citations and AI visibility signals ➤ 29:13 Step 8: Publish authoritative expert content ➤ 31:41 Beware of GEO hype and misleading LinkedIn influencers ➤ 33:49 AI search terminology explained: GEO vs. AI search ➤ 34:26 About Tobias and HigherUp Digital services ______________ 🔶 About TOBIAS FISCHER Tobias helps B2B technology companies become the obvious choice in their category. Through HigherUp Group, Inc. based in New York and its brands HigherUp Digital, Sermondo, and FullStackB2B he builds Industry Authority Engines that combine go-to-market strategy, AI search and media/PR visibility to turn companies into premium brands and recognized category leaders. Tobias is a Forbes Technology Council Member and works with B2B tech service providers, software companies, and industrial tech firms to strengthen market authority, visibility, and revenue growth—supporting clients from mid-sized manufacturing companies to global fintech brands. 👉 Connect with Tobias: ➤   / tobiasmfischer   ➤ https://higherupdigital.com/ ➤ https://sermondo.com/ ______________ 🔶 About Augustas Kligys Augustas is the Chief Visionary behind LEDEX, an ecosystem born to connect business leaders and creators around AI, innovation, and growth. Based in Portugal, Augustas began his journey in 2016 by building a community for Amazon sellers worldwide, recording more than 1,000 videos and interviewing hundreds of industry experts. After years of experience helping entrepreneurs share knowledge across borders, he turned his focus to creating LEDEX – bringing that same spirit of connection and learning to the Algarve through high-impact events and digital talks that inspire real business action. ➤   / augustas   ______________ 🔶 About LEDEX LEDEX is a space where professionals, creators, and innovators meet to exchange practical insights, build connections, and grow together. With a team experienced in organizing international B2B events across five countries, LEDEX brings that know-how to Portugal through three connected initiatives: LEDEX Talks (online discussions with global experts), LEDEX Events (local business gatherings), and LEDEX Forum (the flagship conference). Focused on action and collaboration, LEDEX aims to become the leading destination for professional development and meaningful business dialogue in the region. 👉 Our website: https://ledex.events/ 👉 Join next LEDEX Forum in Portugal: https://ledexforum.com/