Fernandes: The Rise and Fall of a Japanese Guitar Icon

This is the story of Fernandes, the Japanese brand that started out building Fender and Gibson copies, then invented something no other guitar maker had, the Sustainer. From its roots as a small Tokyo classical guitar shop, to the golden age of the 1980s, to the hits and inventions of the 90s. Then the quiet decline, and the final bankruptcy that closed its doors for good. We trace the full arc of a brand that helped define a generation of Japanese-made guitars. ▼ Browse Fernandes guitars on Reverb https://tidd.ly/4wu2Ujd *As an affiliate, I may earn a commission from qualifying purchases at no extra cost to you. ▼ Timestamps 00:00 The Early Years 02:05 The 1980s, Fernandes at Its Peak 05:31 The 1990s, Big Hits and a Hidden Crack 08:26 The Decline and the Final Curtain 11:14 Iconic Models --- 📖 Full article Read the complete guide on MIJ Guitar Guide : https://mijguitarguide.com/brands/fer... --- 🇯🇵 About this channel MIJ Guitar Guide is dedicated to the history of Japanese guitars and guitar brands. On this channel you will find: • Japanese guitar history • Classic and modern MIJ models • Brand deep dives (Ibanez, Yamaha, ESP, Tokai, etc.) • Rare and unusual Japanese guitars From vintage classics to modern instruments, we explore the craftsmanship and innovation behind guitars made in Japan. --- *This video uses an automated voice to improve production efficiency. The content is based on my own research and information I have gathered over time. *Since I mainly use Japanese sources, some details may vary depending on your country or region. Some manufacturer and production names may be pronounced with a Japanese accent. #fernandes #madeinjapan #electricguitar