PT Marketing Lessons from JAG Physical Therapy’s CMO Ft. Kayla George

Register for Titans of Private Practice Live at https://titansofprivatepractice.com/. Use discount code live20 at checkout to save on your ticket. In this episode of the Grow Your Practice Podcast, Chad Madden interviews Kayla George, Chief Marketing Officer of JAG Physical Therapy, about marketing, leadership, AI, and growth in private practice PT. Kayla shares why community-based marketing still matters, how PR can boost digital visibility, and why investing in people is the foundation of scalable growth. She also explains how AI is creating efficiency for both marketing teams and clinicians. Time Stamps 00:00 - Introduction to Kayla George and JAG Physical Therapy 01:00 - The Best Resource for Staying Current in Marketing 02:20 - Project Management Tools That Improve Team Execution 03:15 - Lessons from COVID and Digital Infrastructure 05:30 - Leading with Positivity 06:40 - Why People Are the Best Investment 08:15 - Creative Marketing Exercises for Team Innovation 10:00 - How AI Is Changing PT Marketing and Clinical Efficiency 12:00 - Community Marketing for New Private Practice Owners 14:00 - Why PR Is an Overlooked Growth Strategy 16:20 - Using Technology to Reduce Clinician Burden