Formex CEO Interview: The Story Behind the Aria Manufacture

Join this channel to get access to the perks:    / @casualwatchreviews   Today I sit down with Raphaël Granito, CEO and founder of Formex, to talk about the watch that marks a new chapter for the brand — the Aria Manufacture Chronometer. This is Formex's first manufacture movement watch, powered by the new FX01 caliber, based on the K2 developed by Swiss movement specialists Horage, and it's unlike anything the brand has released before. Get ready to dive into the future of Formex with CEO Raphaël Granito as we unveil the Aria Manufacture Chronometer! This is NOT just a watch; it's a revolution, boasting their FIRST manufacture movement, the FX01, built on the Horage K2. We're dissecting every detail: the radical design approach, the mind-blowing 2.9mm caliber with 72-hour power, the clever bracelet adjustment, hand-finished titanium, COSC precision, and the bold move upmarket with a limited 100-piece Founder's Edition. This is Formex's most ambitious creation yet, a true independent marvel in Selva Green, Ardesia Grey, and Denso Blue. Join us for a casual yet in-depth look at this micro-rotor masterpiece that rivals the best Swiss watches, a testament to Granito's vision and a must-see for 2025. We get into everything — the decision to design the watch around the movement rather than the other way around, the engineering behind a 2.9mm caliber with 72 hours of power reserve, the patented on-the-fly bracelet adjustment system, the hand-finished Grade 5 titanium case, COSC certification, and why a brand known for exceptional value has moved upmarket with a limited 100-piece Founder's Edition. If you've been following Formex or you're curious about one of the most interesting independent Swiss brands out there right now, this one is for you. Buy me a coffee/drink if you like: https://www.buymeacoffee.com/casualwa... Get vidIQ to grow your channel faster! 🚀 https://vidiq.com/cwreviews Chapters 00:00 Introduction to Formex and Rafael 03:10 The Journey of Formex: Reviving a Brand 05:56 The ARIA Watch: Design and Movement 09:01 Technical Challenges and Innovations in Watchmaking 11:57 The K2 Movement: Efficiency and Design 15:00 Pricing Strategy and Value Proposition 17:58 Future of Formex and the ARIA Watch 20:55 Conclusion and Where to Follow Formex Resources Formex Watch Official Website - https://formexwatch.com Horage Official Website - https://horage.com Liga Gear Technology - https://en.wikipedia.org/wiki/Liga_gear Silicon in Watch Movements - https://www.hodinkee.com/articles/sil... Formex Watch Club on Facebook -   / formexwatchclub   ⌚️ Amazon Watch Store: https://amzn.to/2Ld4Bzs 🎧 Podcast iTunes: https://apple.co/2KPBd0B 📷 Instagram: https://bit.ly/3OKK4za Disclosures: I use affiliate links when linking products in the video description. Casual Watch Reviews is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.