How To Use Apollo.io's Inbound Feature to Find Website Visitors (2026)

Download my free Apollo resource library → https://zackderis.com/apollo Message me on LinkedIn →   / zdnft   Stop chasing cold leads. In this tutorial I show you how to connect your website to Apollo so it reveals exactly which companies AND which individual people are visiting your site, how often, and what they're interested in — then how to turn that intent into booked meetings. In the last 30 days this generated 276 inbound leads on my own site. I walk through every step: picking the right plan + the Inbound add-on, connecting your website (with or without Google Tag Manager), turning on person-level tracking, optimising your lead view, reading visitor intent to spot hot leads, building the "Ultimate Website Visitor" automated workflow from scratch, and setting up Form Enrichment so a prospect becomes a lead the second they type their email. 💬 Connect your website and comment how many leads Apollo shows you within 24 hours — I read every comment. ▶️ WATCH NEXT Form Enrichment (Apollo Knowledge Hub walkthrough): https://knowledge.apollo.io/hc/en-us/... Personas & ICP tutorial:    • How To Use Apollo.io to Find Your Perfect ...   ⏱️ TIMESTAMPS 0:00 What you'll learn (see who visits your site) 0:53 Free step-by-step guide + resource library 2:09 The Apollo plan you need (Basic + Inbound add-on) 3:05 What the Inbound add-on unlocks 3:50 Connect your website (+ high-intent pages) 5:03 Install the tracking code (GTM or HTML) 5:30 Test connection → turn on Company + Person tracking 6:41 Your inbound dashboard (276 leads in 30 days) 7:25 Optimise your lead view & analytics 9:43 How to read visitor intent (spot hot leads) 11:21 Automated workflows + pre-built templates 13:00 The "Ultimate Website Visitor" workflow 14:43 Build the workflow from scratch 18:16 Form Enrichment (capture leads before they submit) 21:24 Create your first form 22:14 Recap + your next steps 🔔 Subscribe + hit the bell for more Apollo & B2B sales tutorials. 📌 Paid partnership with Apollo.io. #ad #ApolloPartner #Apollo #InboundLeads #WebsiteVisitors #LeadGeneration #B2BSales