Neuromarketing and the Future of A.I. Driven Behavior Design | Prince Ghuman | TEDxHultLondon

Neuromarketing sits at the center of this TEDx Talk. What is neuromarketing? It is a field which combines neuroscience and marketing. Ultimately, neuromarketing is a study of the brain on brands. For brands, neuromarketing provides a psychological lens to not only understand consumer behavior but to design behavior as well. For us consumers, it provides a view into our inner psychology as seen through our purchase patterns. Prince Ghuman is a neuromarketer and this Ted talk draws from his experience as a behavior designer. Specifically, the Ted Talk reveals the fascinating connection between data, A.I. and neuroscience. It covers the creative ways in which psychology is combined with A.I. to predict, model and design our behavior. Prince Ghuman started his first company while attending UC San Diego. He went on to be involved with a variety of high achieving companies focused on e-commerce and digital marketing. He was named as one of the Shakers and Movers by the San Francisco Chronicle and is currently a Professor at Hult International Business School in San Francisco. He has contributed to Forbes, Entrepreneur.com., Inc.com, and The Washington Post for his application of neuroscience to startups. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx