SX-70

In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land. The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool. The Eames Office used live-action footage as well as animated segments to create the film. SX-70 was the first of four films that Charles and Ray made for Polaroid. The film won a Bronze Plaque at the Columbus International Film Festival in 1975.