How Leading Brands Measure the ROI of Their Influencer Marketing Operations with Kolsquare?

Most influencer marketing teams are scaling campaigns across markets, but still relying on manual research, spreadsheets, and screenshot-based reporting to do it. Forrester Consulting conducted an independent Total Economic Impact™ (TEI) study, commissioned by Kolsquare, to quantify what enterprise brands actually gain when they centralize and automate their influencer marketing operations. In this webinar, we walk through the study's findings with real data from Kolsquare clients in beauty, fashion, and consumer goods, covering measurable time savings, campaign efficiency gains, and the financial returns brands are seeing at scale. What you'll learn: How leading brands calculate the ROI of influencer marketing Where manual workflows are costing teams the most time How centralized data changes decision-making across markets What the Forrester TEI methodology reveals about Kolsquare's business impact 3-year quantified benefits: 127% ROI, €483k NPV, under 6 months pay-back period Influencer Profile Search Time Savings (45 minutes per profile) Campaign Content Tracking (5 hours savec per campaign) Reporting and Analysis Time Savings (10 hours per report) 📊 Based on the Forrester Total Economic Impact™ study commissioned by Kolsquare. Download the full report here: https://hubs.li/Q04mlGhY0 ------- 00:00 - Welcoming & Introduction 02:26 - Worldwide Influencer Marketing Investments exploded in 2026 03:59 - How Mature Influencer Marketing Structures allocate budget? 05:25 - Influencer Marketing has evolved, measurement should too: What is the ROI? 06:15 - Forrester TEI of Kolsquare Introduction 06:50 - What is a Total Economic Impact Study? 08:15 - Influencer Marketing Market Overview 13:36 - Customer Challenges 17:10 - Kolsquare Business Case 19:06 - 3-year Benefits from using Kolsquare 28:06 - Unquantified benefits of Kolsquare 31:58 - Financial Summary 33:56 - Q&A