Planejamento Estratégico Empresarial (Com Planilha Modelo P/ Baixar - Passo a Passo)

Most strategic plans fail—not for lack of will, but because they follow the wrong model for the company's current stage. In this video, I present the 4-step method I use with my clients in consulting projects: from Diagnosis to Monitoring, with a cadence that truly works in the day-to-day operations of those who run a real company. If you are an SME owner or manager and want to stop putting out fires and start building a company that grows intentionally—this video is for you. ⏱️ CHAPTERS 0:46 – Introduction 1:31 – Who am I? 3:14 – What is strategic planning? 5:44 – Why plans fail 8:34 – The 4-step method 10:14 – Step 1: Diagnosis 16:10 – Step 2: Guidelines 20:45 – Step 3: Action plan 24:23 – Step 4: Monitoring 28:48 – Monitoring cadence 29:58 – 3 signs that monitoring is failing 31:12 – Development cycle 33:24 – Conclusion 35:26 – Presentation of the Planning Spreadsheet 38:30 – Closing 📌 What you will learn: → Why most plans end up in a drawer → How to make an honest diagnosis of your business → How to define guidelines that become decisions, not walls → How Creating an Action Plan with Real Prioritization → How to Create a Monitoring Cadence that Sustains Growth 🔗 Links and Resources: [Strategic Planning Spreadsheet — https://form.respondi.app/qf0XIBiC] 📲 Follow me on social media: LinkedIn →   / ivanamorim   Instagram →   / ivan.amoriim