MERT & MARCUS & GUCCI -THE IMAGE MAKERS Series

Mert Alas and Marcus Piggott, collectively known as Mert and Marcus, are two renowned fashion photographers who work as a symbiotic duo, who have left an indelible mark on the world of designer fashion. They have had many memorable partnerships with brands including Givenchy, D2squared. Versace and Balmain, but it is their long running partnership with Gucci brand that THE IMAGE MAKERS will be exploring in its next chapter. Credit: Models.com With their distinct visual style characterised by bold colours, cinematic compositions, and a touch of surrealism, they have become synonymous with high-fashion glamour and sophistication. Mert Alas, born in Turkey, and Marcus Piggott, hailing from Wales, first met in 1994 while studying at the same photography school in London. Recognising their shared artistic vision and complementary skills, they decided to collaborate, and thus began their remarkable partnership. Their unique blend of talent, creativity, and technical expertise soon caught the attention of the fashion world, propelling them to the forefront of the industry. Mert and Marcus’s style can be described as opulent, provocative, and visually arresting. Their images often exude a sense of glamour and sensuality, capturing the essence of their subjects with a heightened intensity. They skillfully combine elements of fashion, art, and popular culture, resulting in visually striking photographs that push the boundaries of traditional fashion photography. One of Mert and Marcus’ most notable and enduring collaborations has been with the iconic Italian luxury brand, Gucci. Their partnership with Gucci has spanned several years and has resulted in numerous memorable campaigns and editorials. Let’s delve into some of their notable collaborations with Gucci, exploring the distinct characteristics and impact of each. WRITTEN BY PAUL G ROBERTS EDITED BY AHAN RAI