How to Package Your Service Correctly

If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone. In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost. 🚨 You're watching just a slice of the full session. If you want to go deeper - →    • Create Offers So Good People Feel Stupid S...   What we’re going to learn: • Why “affordable pricing” attracts cheap clients (and repels premium buyers) • How to charge more by selling outcomes—not deliverables • How to find an ideal client who can actually afford your pricing • How to stop getting ghosted after proposals (reduce risk + increase certainty) • How to speed up approvals with a clearer process (14 vs 30 days, revision limits) In this episode: 0:00 Intro 0:42 What Makes An Offer Irresistible 2:00 Define The Dream Outcome 4:06 Identify Buyer Fears + Risks 5:50 Increase Certainty With Clear Assurances 6:40 “Discovery Call” vs “Kickoff Call” 8:03 Remove Risk With A Better Process 8:33 Add A Risk-Reversal Guarantee 9:20 Avoid Too Many Options 10:53 Offer Two Timelines (14 vs 30) 11:07 Set Revision Limits + Upsell Faster Delivery 11:43 Get Permission To Enforce Boundaries 12:29 Outro 👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks:    / @thefutur   📚 Resources Mentioned Ideal Client Profile (ICP) Outcome-Based Selling Risk Reversal 🔗 Connect:   / thechrisdo   🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab 🎵 Music by Epidemic Sound: http://share.epidemicsound.com/thefutur We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios