Путь к успеху в России и Европе // Игорь Старшинов (группа Ploho)

The first guest in the new Soldoutmafia series is Igor Starshinov, an electronic music composer and musician in the band Ploho. In this episode: Is working with a foreign label very different from working with a Russian one? Is a large team essential for successfully promoting your music? What cultural issues currently exist in Russia? What goals should Russian musicians have this year? Using the band Ploho as an example, we'll learn how to start collaborating with a foreign label and how to organize successful international tours. SOLDOUTMAFIA — a community of music industry professionals http://soldoutmafia.group/ 💡 Follow us on social media: ➡️ VKontakte — https://www.vk.com/soldoutmafia/ ➡️ Telegram — https://t.me/soldoutmafia_official ➡️ Katerina on VK — https://vk.com/ekaterina_pavlova 0:00 - Introduction 0:29 - About Igor and the band Ploho 1:12 - Is it possible to make money from music and live off it? 3:15 - How Ploho came to be 4:05 - Who listens to Ploho? 5:25 - What's the reason for the surge in the band's fan base? 9:50 - Who's on the Ploho team? 10:53 - When should I assemble a team and where can I find a director? 11:30 - Music Waves and Trends 13:42 - On sharing the stage with Bomfunk MCs and improvisation 15:50 - Do DJs get paid for their music? 18:30 - About electronic music 20:25 - About the problem of preserving culture 22:13 - Albums vs. podcasts/compilations 23:15 - About "true" bands 24:00 - Monumental creativity vs. instant creativity 24:40 - About Ivleeva and Morgenshtern 25:20 - About bad creativity and the mission of creativity 27:35 - About Zemfira, resentment towards people, and popular love 28:33 - Experience working with Russian labels 29:25 - Canadian label Artoffact Records and experience working with it 31:05 - Experience working with an English label 32:00 - Working without a label - why? 33:00 - Is it necessary to play English-language music if you want a successful European tour? 33:50 - Russian doom music 34:20 - What kind of audiences come to see Russian bands on European tours? 35:55 ​​- Is honesty on stage the key to success? 36:19 - First foreign tours - what's it like? 40:00 - Online concerts: experience, attitude, and prospects 45:10 - About the donation system and the Russian mentality 48:00 - Experience raising money on the crowdfunding platform planeta.ru - experience, success, promotion 50:06 - About the new generation 51:47 - Attitudes toward musicians in Europe and here 54:09 - How can a Russian-speaking band sign with a foreign label? 55:55 - What functions does the Canadian label Artoffact Records assume? 57:31 - Are foreign festivals different from Russian ones, and how? 1:00:01 - How did the album "Where Birds Fly to Die" make it onto the US Albums Chart of 2018? 1:03:06 - Experience working with bands that change musical styles 1:05:19 - What does success mean to Igor as a musician? 1:07:29 - Advice for musicians. Subscribe to our newsletter and learn how to break into the streaming charts: https://soldoutmafia.club/subscribe​