What is Customer Relationship Management (CRM)? ...And How to Use it.

Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or services. And then to sell them more. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.3 Program 8: Managing Customers & Clients Course 3: Marketing for Managers Section 3: Marketing Mix Other videos in this section include: 🎬 What is the Marketing Mix - The 4Ps?    • What is the Marketing Mix - The 4Ps: Produ...   🎬 Marketing Mix: Product - What is the Product Marketing?    • Marketing Mix: Product - What is Product M...   🎬 Marketing Mix: Price and Pricing Strategy    • Marketing Mix: Price and Pricing Strategy   🎬 Marketing Mix: Place    • Marketing Mix: Place and Distribution Chan...   🎬 Marketing Mix: What is Promotion?    • Marketing Mix: Crafting a Message - What i...   🎬 Marketing Mix: What is Positioning?    • Marketing Mix: The Fifth P - What is Posit...   🎬 What is the Marketing Channel Mix?    • What is the Marketing Channel Mix? Promoti...   🎬 What is Public Relations (PR)?    • What is Public Relations (PR)?   🎬 Guy Kawasaki: What is Enchantment?    • Guy Kawasaki: What is Enchantment?   🎬 Seth Godin: What are Tribes?    • Seth Godin: What are Tribes?   LESSON NOTES Customer Relationship Management (CRM) is the process of managing an organization’s relationships and interactions with its current and potential customers. If you improve your knowledge about them, you can better target marketing, offers, promotions, and sales messages. That means more sales and more profit. Not-for-profits and governmental organizations use CRM as a way to improve the services they offer to their clients and service users. Today’s CRM systems draw information from: the organization’s own marketing, sales, and customer care records. online databases held by businesses like social media platforms. bought data A CRM system is a software tool that helps with, for example: • Contact management • Customer intelligence • Sales management • Marketing automation • Customer service How to do Customer Relationship Management 1. Set up a System 2. Gather Data 3. Build the Culture 4. Identify Leads and Communicate with Them 5. Improve Your Products and Services RECOMMENDED EXERCISE Does your organization have a CRM system? If it does... 1. What tools do you use? (1 MC CPD Points) 2. What other capabilities does it have? (1 MC CPD Points) 3. How would you assess the culture within your organization, regarding the use of CRM? (2 MC CPD Points) DOWNLOADS Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) RECOMMENDED READING 📖 Very quick overview Marketing: A Very Short Introduction https://geni.us/ozSJF 📖 Good general overviews Kotler on Marketing https://geni.us/JNeVHy Positioning: The Battle for Your Mind https://geni.us/kGj4KCA The 22 Immutable Laws of Marketing https://geni.us/RVU1 Marketing For Dummies https://geni.us/sZXAw 📖 Small business marketing The 1-Page Marketing Plan https://geni.us/Xb4wBk 📖 For a textbook, you can’t go wrong with Kotler’s name on it! Marketing: An Introduction https://geni.us/q4gzVOw Principles of Marketing https://geni.us/gsFeMT5 Marketing Management https://geni.us/i3FO ⭕️ Links to our book recommendations are affiliated through Amazon Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-... (the links are affiliated) MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you simply watched the video, record 3 MC CPD points If you also carried out all of the recommended exercises, score a total of 7 MC CPD points #Marketing #ManagementCourses #CRM