What is ETTR in photography, and when should you use it?

Using the 'ETTR' technique doesn't cost you a thing and is a great way to improve the image quality of your photographs. Chris Niccolls explains what it is, and when you should use it. Music provided by BeatSuite.com http://www.beatsuite.com Rental equipment provided by The Camera Store http://www.thecamerastore.com 0:00 - Intro 0:45 - The concept 3:15 - Portrait example 5:49 - Landscape example 7:41 - The wrap ----------------------- DPReview.com is the world's largest digital camera review website. Welcome to our YouTube channel! Subscribe for new feature videos, reviews, interviews and more. Discover the world's most in-depth digital camera reviews at http://www.dpreview.com