O ERRO do Neymar no gol: Como as empresas perdem dinheiro com o funcionário na posição errada

Are you managing a productive team, or do you have a "Neymar playing in goal" within your company, destroying your revenue due to a lack of strategic vision? In this in-depth AutoCritério segment, Rafaela Alto welcomes psychologist and consultant Gilmar Machado to reveal how neurolinguistic programming (NLP) and behavioral psychology can save your company from administrative collapse. Learn about the inspiring case study of Artur, who overcame 9 tumors to become the top salesman in a factory in 90 days, and discover the reality check that allowed a medical student to profit from online brands even before graduating. What you will learn in this segment: The Entrepreneur's Failure: Why business owners who grow from 2 to 30 employees lose control of their management without adequate training. Position Framework (NLP): How to audit your employees' profiles and discover if your street salesperson would be 10x more productive over the phone. The Passive Learning Effect: How young Artur absorbed 7 years of negotiation techniques just by watching his father operate on the phone at home. The Adult Rule: The brutal lesson on discipline: "Children do what they want, adults do what needs to be done." University Monetization in Paraguay: How to transform the heavy routine of medical studies in Ciudad del Este into a personal brand of 6,000 followers in 120 days. #SelfCriteria #GilmarMachado #TeamManagement #NLP #ConsultativeSelling #Leadership #OvercomingStory #InfluencerMarketing #BusinessGrowth #MedicineInParaguay ✨ Time Temps: 00:00 — Introduction: The transition from speaking engagements to the founding of Zero Furo. 00:53 — Origin: The journey from Mato Grosso and 24 years of commercial activity in the Northeast. 01:38 — The Pain of the Market: Why small business owners lose control of management when expanding their team. 02:48 — Targeted Consulting: Economics, cost reduction, and the preparation of sales teams. 03:38 — The New Remote World: How consulting transformed and broke barriers after the pandemic. 04:22 — Team Framework: The fatal mistake of putting "Neymar to play in goal" for your company. 05:08 — Channel Shift: Transforming the door-to-door salesperson into a telephone specialist. 05:44 — Psychology and NLP: How prepared interviews and discreet tests extract employee potential. 07:12 — Artur's Overcoming: Facing leukemia and 9 tumors with a catheter in his chest at age 18. 08:00 — Record Revenue: How the son became the factory's top salesperson in just 90 days. 08:53 — Destination Paraguay: Choosing a medical school and supporting children's dreams. 09:29 — Entrepreneurial Vision: Building a personal brand on Instagram before receiving a medical degree. 10:19 — Reality Check: "I don't like waking up early, but I do; life demands what needs to be done." 11:17 — Results in 120 days: How to reach 6,000 followers and close 3 advertising contracts while studying medicine.