The Origin Story of Wyde Footwear

Two Swedish brothers: one who understood the problem as a physiotherapist, and one who was ready to solve it. Rasmus and Melker Svärd are the founders of Wyde Footwear, a Swedish functional footwear brand built around real foot anatomy. In this video, they walk through how that idea became Wyde Footwear. 🦶 Shop the collection: https://wydefootwear.com