UV POP Serious

Just like the song, dark and moody, the video to Serious (re-recorded in 2010) and set in the rehearsal room, uses close camera work to bring the listener into the same claustrophobic space as the band. So close in fact you can practically feel John's breath as he sings the immortal line- "We're so serious". Recorded at Higher rhythm and released on Circuit records in 2010. At Sensoria, 2011, it was shown as an example as to how effective a band's video can be - simple and to the point, but also atmospheric. We were amazed actually and a little flattered, included on the panel was none other than the great Martyn Ware from Heaven 17.