Athlete's Capital | Focus: The Biggest Asset of the Athletes | Wim Ponnet

In this episode of the Athletes Capital Podcast, the host Nikolay Dimitrov welcome very special guest Wim Ponnet. Wim Ponnet is a senior media, sports and technology executive, investor and strategic advisor with more than two decades of experience at the intersection of content, platforms, rights, distribution and digital transformation. He has held senior leadership roles across global media and technology businesses including Endemol Shine Group, Yahoo and Coca-Cola, and has worked on major commercial, strategic and investment initiatives across Europe, the Middle East and beyond. His work spans streaming platforms, sports media, direct-to-consumer strategy, content monetisation, AI-enabled media workflows and the changing business models reshaping entertainment and sport. Wim is currently active in the media technology and streaming ecosystem, working with companies, investors and rights holders on how to build scalable digital businesses, unlock the value of intellectual property, and adapt to a market where audience behaviour, platform economics and technology architecture are changing fast. He is known for combining commercial realism with strategic clarity — and for challenging comfortable industry assumptions when they no longer match market reality. In this episode, Wim joins us for a wide-ranging conversation on media, technology, sports, investment, leadership and the future of digital content. Guest Contact Info: LinkedIn: Wim Ponnet Email: [email protected] Connect with Athlete's Capital World Subscribe for our YouTube channel @AthletesCapital Email: [email protected] Social Media: Instagram Athletes Capital TikTok Athlete’s Capital