MBA in Shoe Business | Detailed Strategies | Liberty | Bada Business Podcast | Dr Vivek Bindra

MBA in Shoe Business | Detailed Strategies | Liberty | Bada Business Podcast | Dr Vivek Bindra In This Episode of Bada Business Podcast, Dr. Vivek Bindra interviews Mr. Anupam Bansal, Executive Director, Liberty Shoes on the dynamic Indian footwear industry. They explore manufacturing, multi-channel distribution (EBOs, online, MBOs), and brand strategy. Mr. Bansal details the challenges and growth opportunities, emphasizing comfort, supply chain optimization, and the need for a balanced offline/online approach in a fragmented market. Highlights include Liberty's 60,000 daily production, a focus on the middle-class segment, and the 'Mera Joota Hindustani' campaign. The discussion underscores operational efficiency and customer experience as key drivers for success. [00:03] Fragmented Indian footwear market (65% unorganized). [10:43] Liberty's scale: 60,000 pairs/day, 2000+ SKUs. [22:40] Comfort as Liberty’s key USP for Indian consumers. [50:01] Balancing 15% online sales with dominant offline retail. [01:12:35] Marketing strategy (3-5% spend) and the “Mera Joota Hindustani” campaign. [01:24:35] Managing a quality-focused core supplier base. __________________________________________________________________________ Do you also want to take your business from Idea to IPO? So join Dr Vivek Bindra's Leadership Funnel Program This isn't just a 3-day event, it's a year-long business coaching journey designed to transform your leadership and strategies. ✅ Develop Effective Leadership Skills – Lead with confidence and clarity. 📈 Master Advanced Business Strategies – Gain cutting-edge insights for success. 🎯 Receive Personalized Coaching & Advice – Get expert guidance tailored to your needs. 💰 Optimize Costs & Increase Revenue – Implement smart financial strategies. 🙌 Enhance Customer Experience & Satisfaction – Build lasting customer loyalty. 📚 Learn 52 Powerful Business Frameworks – Covering marketing, operations, and more! Join now and take your leadership to the next level! Fill the form now https://www.badabusiness.com/lfp?pp_c... For B2B Events & Brand Collab E-Mail - [email protected] Why Subscribe? 21+ Million Subscribers | 1.8+ Billion Views 🔹 9 Guinness World Records in Business Education 🔹 Featured in Forbes, Entrepreneur, and Fortune India 🔹 Trusted Mentor to 1,500+ Corporates & 100+ CEOs 🔹 Delivered Global Programs in 25+ Countries ----------------------------------------------------------------------------------------------------------------- Follow our Official Social Media pages Facebook -   / dailymotivationbyvivekbindra   Twitter -   / drvivekbindra   LinkedIn -   / vivekbindra   Instagram -   / vivek_bindra   Website: https://official.badabusiness.com/ Copyrights Disclaimer We believe this constitutes a "fair use" of any such copyrighted material as provided under Section 107 of the U.S. Copyright Act. All rights and credits go to the respective owners. If you are the owner of any content used and wish to have it removed, please contact us, and we will respectfully comply. #LibertyShoes #AnupamBansal #DrVivekBindra #BadaBusiness #ShoeIndustry #FootwearBusiness #BusinessStrategy #RetailStrategy #SupplyChain #CashConversionCycle #FootwearManufacturing #BusinessGrowthTips #IndianBrands #RetailSuccess #Entrepreneurship #Leadership #BusinessMindset #Motivation