Doug DeMuro: How Car YouTube exploded into a $37M Business

Launch your business with Shopify: http://shopify.com/colinandsamir Doug DeMuro is a YouTube creator and entrepreneur who reviews cars on YouTube. His company Cars & Bids received a $37 Million investment from the Chernin Group. Doug's Channel: ‪@DougDeMuro‬ Cars & Bids: https://carsandbids.com/ 00:00 Who is Doug DeMuro 02:30 The Story Behind Doug's $1,250,000 Porsche 05:18 The Genius of Cars and Bids 10:50 How a first date turned into a YouTube empire 15:56 The secret to Dougs success on YouTube 18:48 Reactive Ideation 20:28 What makes a great review video? 24:30 Why YouTube is harder now 27:50 Why Doug shoots with an iphone 31:50 Authenticity in brand building 35:05 Why Doug Creates Alone 37:00 When Doug DeMuro's went full time YouTube 40:05 Obsession with views and subscribers 41:50 How to stand out in a crowded field 44:50 The TikTok Invasion 46:30 Doug's Secret to Lo-Fi Thumbnails 48:55 How many views equals $1 52:35 Transitioning to TiKTok 53:48 The $37 Million Dollar Email 57:30 Doug's advice for career creators 1:00:33 Why Doug turned down thousands for brand deals 1:02:58 Doug's role with Cars & Bids 1:04:43 Doug's guide to launching anything 1:07:38 Selling Cars & Bids for $37 Million to Chernin Group 1:10:15 The Major Drawback to Investing in Creator-Led Businesses 1:14:14 What is Doug using the money for? 1:17:50 The moment Doug's life changed forever 1:24:07 Doug DeMuro's next move COLIN AND SAMIR’S NEWSLETTER 📫 60,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support TOOLS & RESOURCES 🎙 Record studio-quality videos from anywhere with Riverside: https://bit.ly/Riverside_ColinSamir LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] 🌍 Advertise with The Publish Press: www.thepublishpress.com/partnerships JOIN OUR COMMUNITY 📸 Instagram:   / colinandsamir   🐦 Twitter:   / colinandsamir   🎵 TikTok:   / colinandsamir   🎬 Clips Channel: https://bit.ly/3b4mfk9 ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.