How FITPASS Beat 19 Copycats & Built ₹174 Cr Business | #foundersunfiltered

In 2015, India was focused on "Roti, Kapda, Makaan." So how did a sibling duo convince the nation to prioritize "Fitness" and outlast 19 copycat competitors? In this exclusive sit-down, I talk to Arushi and Akshay Verma, the founders of FITPASS. From a tiny room in Delhi to managing a network of 12,000+ gyms across 150+ cities, they share the raw truth about the "First Mover Advantage," surviving COVID-19 without external funding, and the persistent lobbying that changed India’s national fitness policy. 🚀 Business Insights You’ll Gain: Bottom-Up Pricing Strategy: How FITPASS stayed profitable while VC-backed rivals collapsed. The B2B Pivot: How they integrated with SBI, Bank of India, and insurance giants to reach 6 million users with near-zero CAC. Standardizing Fitness: Using AI to solve the lack of qualified personal trainers in the Indian market. The Power of Persistence: A masterclass in working with the GST Council to reclassify an entire industry. 💡 About FITPASS: FITPASS is India's largest tech-driven wellness ecosystem. By providing flexible access to thousands of gyms and studios alongside AI-led coaching, they have made premium fitness accessible to the "Bharat" audience. Connect With The Founders: Linkedin-   / arushi-verma-fitpass   Linkedin-   / akshayverma   Fitpass Website- https://fitpass.co.in Fitpass Instagram-   / fitpassindia   Follow us on X- https://x.com/Intellectualins Follow me on Instagram- https://www.instagram.com/intellectua... Buy our vibe coding course- https://lapaas.com/courses/mvp-engine... Buy Our course- Android- https://play.google.com/store/apps/de... Ios- https://apps.apple.com/in/app/edrilla... Buy Our Course: https://lapaas.com/solopreneur.html Or Contact 9540065704 (On working hours, else WhatsApp) Join our whatsapp channel for Latest Updates -https://whatsapp.com/channel/0029Va4r... 👉🏻Download Our App Android- https://play.google.com/store/apps/de... Ios- https://apps.apple.com/in/app/edrilla... Understand your personality and how it affects your career and relationships. Take our free personality test- https://lapaas.com/personality-test/ #fitnessentrepreneurship #startupindia #Fitpass #businesscasestudy #ecommercegrowth #indianstartups #healthtech #founderjourney #sahilkhanna Timestamp: 00:00 – The Copycat War: Handling competitors who stole our exact T&Cs. 05:15 – Sibling Dynamics: How we separate family from board meetings. 12:45 – Gym Economics: Why 70% of gym capacity sits empty. 22:30 – Scaling Fast: The jump from 75 to 1,000 partners. 33:00 – Influencing Policy: Meeting the Finance Minister to change India’s Tax Code. 38:40 – The Insurance Pivot: Why your health insurance now covers your gym membership. 52:10 – Tech Survival: Scaling an AI Fitness Coach (Arya) to 700,000 users during lockdown. 01:08:40 – The Future: Transitioning from Founder-led to a Second-Layer Management structure. For Business Enquiry or Collaboration, Mail Us at [email protected] or Call at 95400 65704 Buy our course - https://lapaas.com/ Or Contact 9540065704 (On working hours, else WhatsApp) 👉🏻Consultation- https://lapaas.com/ 👉🏻Download Our App https://play.google.com/store/apps/de... 👉🏻 Join this channel to get access to perks:    / @intellectualindies   👉🏻Follow Other Channels ✔️ Lapaas Voice -    / @lapaasvoice   ✔️ Sahil Khanna Talk Show-    / @sahilkhannashow   ✔️ Lapaas Tech -    / @lapaastech   ✔️ Ask Sahil Khanna-    / @asksahilkhanna   ✔️ Sahil Khanna-    / @sahilkhannaa   👉🏻Follow Sahil Khanna ✔️Instagram-   / intellectualindies   ✔️Twitter-   / intellectualins   ✔️Facebook Page-   / intellectualindies   👉🏻Our Top Rated Playlist- ✔️Problem Solving Masterclass    • Problem Solving Masterclass   ✔️Digital Marketing For Businesses    • Digital Marketing for Businesses   ✔️Founders Unfiltered    • Founders Unfiltered By Sahil Khanna   ✔️Founder’s Playbook    • Founder's Playbook   ✔️How Big Companies Make Money?    • How Big Companies Makes Money? Business Mo...