#6 — Eva Zelger, Brigitte Zelger & Daniel Mahlknecht — Green Luxury Hotel Pfösl

How do you successfully develop a family-run hotel across generations without losing sight of your core values? In this episode of the HOTEL PODCAST SOUTH TYROL, we speak with Eva and Brigitte Zelger and Daniel Mahlknecht from the Green Luxury Hotel Pfösl in Deutschnofen about their transformation from a traditional family business to one of the most committed sustainability hotels in the Alps. The focus is on Green Luxury, regeneration, architecture, regional supply chains, and how to redefine hospitality. The three hosts explain why they consciously prioritize evolution over revolution, why quality is more important than quantity, and how a clear philosophy fosters the kind of guests who share their values. We also discuss the development of tourism in South Tyrol, collaboration with regional producers, the influence of architecture and design on the guest experience, and the challenges of running a family business navigating the tension between tradition and innovation. An inspiring episode about entrepreneurship, sustainability, and the power of a clear moral compass.