Getting Iced Out by the King of Bling | House of Dang Episode 3

Johnny Dang, AKA: “the King of Bling,” is hip-hop’s go-to guy for grillz, chains, and other custom jewelry pieces. VICE meets up with Johnny at his brick and mortar store in Houston to see how business is doing in the star-studded week leading up to Travis Scott’s music festival, “Astroworld”. In this episode, we’ll get an intimate look at the luxe, VIP treatment Johnny Dang & Co. give their heavy-hitter clients - whether they’re rapidly-rising, hip-hop rookies or rap royalty, like Bun-B. Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE About VICE: The Definitive Guide To Enlightening Information. From every corner of the planet, our immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, protest, the internet and other subjects that don't even have names yet. Browse the growing library and discover corners of the world you never knew existed. Welcome to VICE. Connect with VICE: Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideo Click here to get the best of VICE daily: http://bit.ly/1SquZ6v Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter:   / vice   Follow us on Instagram:   / vice   The VICE YouTube Network: VICE:    / vice   MUNCHIES:    / munchies   VICE News:    / vicenews   VICELAND:    / vicelandtv   Broadly:    / broadly   Noisey:    / noisey   Motherboard:    / motherboardtv   VICE Sports:    / noc   i-D:    / idmagazine   Waypoint:    / waypointvice