Nicolet Yamaska : Plus proche que tu penses

The Nicolet-Yamaska ​​Regional County Municipality (MRC), through its tourism agency Tourisme Nicolet-Yamaska, is officially launching its 2026 summer tourism season by presenting marketing initiatives stemming from the guidelines of its new tourism action plan. To discuss this, we have Geneviève Dubois, Prefect of the Nicolet-Yamaska ​​MRC; Pascal Théroux, Chair of the MRC Tourism Committee and Mayor of Saint-François-du-Lac; and Vicky Desfossés-Bégin, Executive Director of the Abenaki Museum. This report by Marie-Andrée Dupéré of Télé-Coeur was produced thanks to the Local Journalism Initiative (LJI). Thanks also to our broadcast partner, Sogetel.