How Data-Driven Marketing Turns Travellers Into Direct Bookings

👋 Welcome to Boostly, where we give STR and MTR owners and managers the tools, strategies, and support to win more direct bookings In this episode, we’re joined by Amber Knight from Bookings Cloud to discuss how vacation rental managers can move beyond reactive marketing and start building a stronger, more profitable direct booking strategy. Amber shares her experience across the short-term rental industry and explains why guest acquisition can no longer be treated as an afterthought. We dive into the difference between boosting posts and running effective Meta ad campaigns, how clean property data can improve ad performance, and why your website and property detail pages are critical assets for converting qualified traffic. Amber also breaks down the data points many operators overlook, including booking pace, booking source dynamics, OTA fee impact, revenue per property, and profit per property. She shares a real example of how a North Carolina client increased RevPAR by $60 while the wider market declined by 17%. Whether you manage one property or a large portfolio, this episode offers practical advice on preparing your listings, improving website trust, and using marketing to drive higher-quality bookings instead of simply filling last-minute gaps. Learn more about Bookings Cloud at https://bookingscloud.com or connect with Amber Knight on LinkedIn. 💡 This video is part of our free training series to help you grow your short-term rental business and take control away from OTAs. 🎟️ Save Your Spot: Boostly’s Free 90-Minute Workshop Master the systems top hosts use to hit 65%+ direct bookings: 👉 https://boostlybootcamp.com/workshop/ 📊 Try the Bookings Booster Score Card 15 questions. Instant insights. Personalized plan. 👉 https://www.bookingsbooster.ai/ 📞 Ready to scale your direct bookings? Let’s talk. Book a free strategy call with our team: 👉 https://boostly.co.uk/call 🤖 Ask the Boostly AI, anytime. Your 24/7 hospitality chatbot: 👉 https://boostly.co.uk/bot 📢 No gatekeeping. No ads. Just the tools to help you build the hospitality brand you deserve. DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026