Where Is the Adhesive Industry Heading as the World Changes?

As the world changes, the adhesive and construction chemicals industry is entering a new era. In this webinar, together with the Beta Kimya team, we discussed the first half of 2026, key insights from trade fairs in the USA, Russia/CIS and Latin America, changing expectations of global buyers, and the importance of becoming a trust-based brand in export markets. Key topics covered in this webinar: • New global market dynamics in the adhesive industry • Key messages from trade fairs in the USA, Russia/CIS and Latin America • Criteria international buyers consider when selecting suppliers • The difference between a price-focused supplier and a reliable manufacturing brand • The importance of technical support, sustainable quality and after-sales service • Relationship management, fast response and regional market adaptation in exports • The role of digital visibility in building global brand trust • Advice for young export professionals on field experience, culture and market observation Speakers: Aykut Engin Export Sales & Marketing Manager – Beta Kimya Aral Süngerli Export Sales Management – Beta Kimya Selbi Orazova Regional Sales Executive Russia & CIS – Beta Kimya This webinar offers a strategic perspective for professionals working in adhesives, construction chemicals, furniture supply industries, exports, B2B sales, trade fair marketing and global brand management. Subscribe to our channel to follow global markets, trade fair strategies and trust-building brand approaches in the adhesive and construction chemicals industry. Share your thoughts in the comments and turn on notifications for more content like this. Timestamps 00:00 Introduction 01:21 The first half of 2026 from Beta Kimya’s perspective 03:16 Trust factors expected by international customers 05:29 Technical performance and corporate factors 06:41 Trade fair experiences and the holistic solution approach 08:45 Team alignment and brand language in global markets 11:19 Supplier selection criteria of global buyers 13:00 The difference between a strong manufacturing brand and a price-focused supplier 14:19 Communication and follow-up discipline after trade fairs 15:14 From product explanation to value communication 16:28 Are trade fairs customer acquisition channels or brand positioning stages? 17:38 The trusted supplier profile in Russia and the CIS region 20:18 How is quality perception changing among professional buyers? 23:24 How is the definition of a good product changing? 26:18 Common expectations of global buyers 27:46 The strategic contribution of trade fairs to export teams 28:48 Relationship management after trade fairs 30:23 In technical sales, is data or the way data is communicated more important? 32:19 The impact of technical know-how on export marketing 36:17 Balancing story, trust and technical proof 37:12 Digital visibility and corporate communication 38:42 Common characteristics of successful exporting companies 41:12 Is product quality enough to become a trusted brand? 43:00 How digitalization is changing technical sales and customer relationship management 45:35 The key to long-term growth in global markets 47:07 Advice for young export professionals 49:48 Closing #BetaKimya #AdhesiveIndustry #ConstructionChemicals #ExportMarketing #GlobalMarkets #B2BSales #TradeFairs #TechnicalSales #BrandTrust #SupplierSelection #AfterSalesSupport #SustainableExport #ChemicalIndustry #RussiaMarket #LatinAmericaMarket #GlobalTrade #APEL Contact Us www.betakimya.com.tr