Comment les MARQUES nous Manipulent (Branding)

Behind the biggest brands lies a world of marketing, psychology, and branding that's much more complex than we think. And yet, Coca-Cola is just a soda brand. Levi's is just a jeans brand, and Nike is just a sportswear brand. Why then are we willing to pay up to three times more for Coca-Cola than a competitor, or pay four times more for socks with a Nike logo than plain socks, or pay six times more for Levi's jeans than unbranded jeans? When you think about it, these choices seem completely irrational, and they are. Your brain's reasoning is irrational, and we'll see how brands use this irrationality to control you and dominate the market. Behind this success lie marketing, psychology, and branding, and that's what we'll try to understand through this investigation. ➜Partner: Thanks to Pacdora for contributing to the creation of this video! You can discover their tool and enjoy a 20% discount with the code CUBI20 by going to this link: https://www.pacdora.com/fr ➜Chapters 00:00 The Rise of Coca-Cola 00:18 The Irrationality of Our Consumption 03:20 How a Brand is Built 04:40 Branding According to Marty Neumeier 05:00 The Hidden Side of a Brand Identity 05:40 Simon Sinek and the Golden Circle 07:27 The Importance of Brand Values 08:00 Consumer Loyalty to a Brand 10:00 The Recipe for Building an Iconic Brand 11:34 Psychology and Branding ➜Sources and Links on Which This Video Is Based Video:    • How Apple and Nike have branded your brain...      • What Is Branding? 4 Minute Crash Course.      • What makes a truly great logo      • What makes a brand iconic, scientifically      • How Great Leaders Inspire Action | Simon S...   ➜You can find me here:   / discord     / cubi_nico   ➜Information Thumbnail: cubi Editing: cubi Channel members at the time of video publication: 17,400 ➜If you would like to support my work, you can subscribe, like the video, comment on it, and share it with others! Keywords: Graphic Design and Marketing - Brand Psychology - Branding Strategy - Marketing of Major Brands - Analysis - Brand Strategy - How Brands Dominate the Market - Logo Psychology - Unforgettable Branding - Corporate Visual Strategy - Design's Influence on Consumers - Successful Branding Techniques - How to Create a Strong Brand - Visual Marketing - Brand Design and Impact - Creating an Unforgettable Brand - Logos of Major Companies - Impact of Graphic Design on Marketing - Emotional Marketing and Branding - Marketing Manipulation Strategy - Consumer Psychology and Branding - Marketing of Major Global Brands - How Brands Influence Consumers - Creating a Visual Identity - Branding and Marketing Strategy - Marketing Influence on the Brain - Psychology - Analysis