How to Balance LinkedIn Company Pages, Paid, Organic and Employee Advocacy (B2B Playbook)

How should global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it really takes to manage LinkedIn and social media strategy inside a large global B2B organisation. This episode is for B2B marketers, social media managers, Company Page admins and marketing leaders who want a more strategic way to use LinkedIn for trust, visibility and business growth. ⏱️ Timestamps 00:00 Introduction 01:21 What a global social media role at CBRE involves 04:36 Why B2B social media teams need clear processes 06:35 How paid, organic, executive and employee content work together 09:20 A tiered approach to employee advocacy 13:06 Why you can’t force employees to post on LinkedIn 18:10 Why Company Pages are not dying 21:20 Managing 150+ LinkedIn Company Pages globally 23:30 Why personal profiles can drive more clicks than Company Pages